Presidents' Message
BANDAI CO., LTD.
Founded in 1950, Bandai has adopted the corporate slogan "Dreams and Creation: The Happy Moment Creator" as its corporate slogan. With IP at our core, Bandai delivers entertainment that customers can enjoy at their fingertips, such as toys, Gashapon, cards, sweets, food products, and toys packaged with food products, apparel, and daily necessities.
Over 70 years have passed since our founding, and those who played with Bandai products as children have grown up. They now play with products alongside their own children or enjoy them on their own. As a result, we now have fans around the world from a wide range of age groups, from children to adults.
Launched in the 2022 fiscal year, our mid-term plan set forth our vision to "Connect with Fans," or in other words, to form broader and deeper relationships with fans around the world with IP at the core.
By making the most of our connections with fans, we aim to continue delivering "moments of joy" around the world while leveraging the comprehensive capabilities of our group, which operates a wide range of businesses in the entertainment sector.
Kazuhiro Takenaka President & CEO BANDAI CO., LTD.
BANDAI SPIRITS CO., LTD.
Connecting with fans around the world by manufacturing with spirit
Bandai Spirits was established in 2018 with the goal of achieving business growth in global markets for products geared toward a mature fan base.
We are expanding our category brands globally in each business, including Gunpla and other plastic model products, Tamashii Nations figures and robots, Ichibankuji character lottery, and Banpresto amusement prizes. We are also strengthening our system to deliver products to more customers around the world through Premium Bandai, the Group's official e-commerce website operated by Bandai Spirits.
In our Mid-term Plan, which we have been advancing since April 2022, we established our Mid-term Vision to "Connect with Fans," and we aim to connect more deeply and broadly with our fans with IP at the core.
Bandai Spirits maximizes the value of IP by manufacturing with spirit (Tamashii), and by combining the strengths of each company in the Bandai Namco Group, we will connect with fans around the world and deliver exciting new experiences that transcend their imaginations.
Hiroshi Sakakibara President & CEO BANDAI SPIRITS CO., LTD.