What kind of companies are Bandai and Bandai Spirits?
Bandai-Ya, the predecessor of Bandai, was founded in 1950.
By constantly coming up with new ideas, listening to the needs of our customers, and experiencing various failures and successes over and over again, we have arrived at the lines of business that we are engaged in today.
In 2018, we established Bandai Spirits to enhance our business activities geared toward young adults.
We have a shared corporate slogan of "Dreams and Creation," as well as our human resources policy of "The gathering of diverse talents having but one soul", which expresses our desire to embrace diversity within our organization while working toward common aspirations. Based on these concepts, we offer products and services to customers around the world with the aim of delivering "dreams, fun, and inspiration."
The gathering of diverse talents having but one soul
Business activities related to toys, Gashapon (capsule toy), cards, sweets,confectionery, food products and candy toys, apparel and daily necessities.
Business activities related to plastic models, figures and robots, Ichibankuji (character lottery), and amusement prizes.
BANDAI NAMCO'S
PURPOSE
Our purpose is a statement describing the overarching concept that encapsulates Bandai Namco's raison d'etre in society, as well as the reasons why we engage in our particular lines of business and corporate activities.
We believe that the purpose and mission of Bandai Namco are to connect fans worldwide through entertainment (Fun), delivering Bandai Namco's Fun to make people around the world smile and pursue happiness.
Entertainment creates richness in the heart, connecting people to people, people to society, and people to the world.
The phrase "Fun for All into the Future" expresses our desire to unite with everyone so that we can create such a future together.
CORPORATE SLOGAN
Our corporate slogan is that our corporate philosophy is summed up in one phrase.
As a company engaged in a wide range of business activities, our slogans reflect our unwavering commitment to the challenge of discovering "moments of joy." We achieve this by offering a diverse range of products and services that are able to create "dreams" around the world for children and adults alike.
BUSINESS
We offer a wide variety of products and services to deliver
"moments of joy" to a diverse range of people.
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Toys
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Gashapon
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Cards
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Confectionery, Food Products and Candy Toys
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Apparel and Daily Necessities
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Plastic Models
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Figures and Robots
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Ichibankuji
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Amusement Prizes
STRENGTHS Strengths of Bandai and Bandai Spirits
Delivering products that leverage the appeal of IP to fans around the world.
Due to the popularization of video distribution services, we now live in a time when people can watch Japanese anime from any country in the world. In particular, anime IP is growing in popularity worldwide, and the size of anime-related markets is expanding worldwide every year. We offer products and services to customers around the world with the aim of delivering "dreams, fun, and inspiration."
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- Diverse IP
- Every year, we offer products and services based on more than 380 IPs, ranging from anime, manga and games to entertainment and "fancy" (a cute or fairy tale-like aesthetic) IP.
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- Diverse Lines of Business
- A diverse range of businesses to foster moments of joy, including Gashapon (capsule toys), card games, toys, sweets, plastic models, figures, Ichibankuji (character lottery) and more.
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- Global Operations
- Operating a global distribution network through overseas group companies
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- Integrated Manufacturing and Sales
- Achieving high-quality manufacturing by integrating the manufacturing and sales activities of our own production bases with those of partner companies
Discover more about Bandai and Bandai Spirits, through numbers.
Performance
The Toy Hobby Business Division, which Bandai and Bandai Spirits are a part of, is now reaching record highs in both sales and operating profit!
- Sales
- 447.5 billion yen
- Operating income
- 59.5 billion yen
(Fiscal year ending March 2023)
Overseas Expansion
The Bandai Namco Group is strengthening its overseas expansion, focusing on North America and mainland China as key regions.
Net Sales of the Group as a Whole
- American Region
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- Asian Region
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(Fiscal year ending March 2023)
Ratio of Overseas Sales
The ratio of overseas sales for the Bandai Namco Group increased to 28.5% in the fiscal year ending March 2023. This is thanks to the expansion of global business activities and the strengthening of collaboration in marketing across different business sectors.
We aim to increase the ratio of overseas sales to 35% by the fiscal year ending in March 2025, the final year of the Medium-Term Plan. Following this goal, we aim to increase this figure to 50% as soon as possible.
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Ratio of Overseas Sales
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Net Sales by Region
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- *Bandai Namco Group (results for fiscal year ending in March 2023) *External sales after elimination of internal transactions
IP Handled Annually
Bandai and Bandai Spirits handles approximately 380 diverse IPs annually, ranging from Japan's renowned anime, manga, and games to entertainment and "fancy" (a cute or fairy tale-like aesthetic) IP, and develops products and services based on them.
Over 380 IPs!
Cumulative Products Shipped
We offer a wide range of products, from those based on popular characters to longtime best sellers.
Gashapon
Over 3.99 billion items
(from 1977 to March 2023)
Gundam Series Plastic Models
Over 761 million items
(from 1980 to March 2023, domestic cumulative total)
Cumulative shipments of other product series
Tamagotchi Series
Over 91 million items
(from 1996 to March 2023)
Bandai Card Games, Carddass Series
Over 12.02 billion cards
(from 1988 to March 2023)
Charapaki Series
Over 120 million items
(from 2017 to March 2023)
Surprise Egg Series
Over 180 million items
(from 2002 to March 2023)
Glow-in-the-Dark Pajama Series
Over 7.84 million items
(from 2007 to March 2023)
Figure Brand S.H.Figuarts
Over 17 million items
(2008 to March 2023, domestic cumulative total)
Ichibankuji
Cumulative number of lottery tickets issued:
Over 720 million
(as of December 2023)
Amusement Prizes
Total number of items per year:
Over 1,500
(in FY 2022)
