About Us
Organizational Structure of the Bandai Namco Group
The entire Bandai Namco Group is working to develop a variety of entertainment mediums under a three-unit structure divided by business segment.
As part of the Toy Hobby business within the Entertainment Unit, Bandai and Bandai Spirits are developing and marketing products and services worldwide in a wide range of business areas with a focus on IP, including Gashapon (capsule toy), card games, toys, sweets, plastic models, figures, and Ichibankuji (character lottery).
Bandai Namco Holdings Inc.
Entertainment Unit
Aiming to connect with people around the world through IP, this unit consists of the Toy and Hobby Business, which is engaged in manufacturing, and the Digital Business, which is in charge of the production of game and network content.
Toy and Hobby Business
This division consists of 11 domestic companies and 15 overseas companies from our group. It is in charge of the planning, development, manufacturing, and sales activities that allow us to deliver a wide variety of IP-related products and services to customers around the world.
Under the slogan, "The Happy Moment Creator", the company aims to connect with fans around the world through products and services geared toward children and their parents in a wide range of business areas, including capsule toys, toys, sweets and other food, cards, apparel, and daily necessities.
Under the slogan, "The Global Leader in Hobby Entertainment," the company aims to expand its business in global markets for products geared toward a mature fan base and connect with fans around the world through plastic models, figures and robots, character lottery, and amusement prizes.
BANDAI NAMCO'S PURPOSE
Our purpose is a statement describing the overarching concept that encapsulates Bandai Namco's raison d'etre in society, as well as the reasons why we engage in our particular lines of business and corporate activities.
We believe that the raison d'etre and mission of Bandai Namco is to connect with fans around the world through entertainment (fun) and deliver the fun of Bandai Namco, thereby putting smiles on the faces of people across the globe and helping them pursue happiness.
The spiritual value that entertainment connects people to people, people to society, and people to the world.
The slogan "Fun for All into the Future" expresses our desire to unite with everyone so that we can create such a future together.
CORPORATE SLOGAN
Our corporate slogan is that our corporate philosophy is summed up in one phrase.
TOP MESSAGE
"Becoming an irreplaceable companion for fans"
"Manufacturing with spirit"
The presidents of both companies share their thoughts on the future of entertainment and craftsmanship.
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MID-TERM PLAN
Learn about the Bandai Namco Group's medium-term plan to deliver dreams, fun and inspiration to people around the world.
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STRENGTHS & STRATEGIES
Learn about the strengths, strategies, and business model of Bandai and Bandai Spirits in each of its business areas.
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Fun for All into the Future | Bandai Namco exists to share dreams, fun and inspirationwith people around the world. Connecting people and societiesin the enjoyment of uniquely entertaining products and services,we’re working to create a brighter future for everyone.