About Us
Organizational Structure of the Bandai Namco Group
The entire Bandai Namco Group is working to develop a variety of entertainment mediums under a three-unit structure divided by business segment.
As part of the Toy Hobby business within the Entertainment Unit, Bandai and Bandai Spirits are developing and marketing products and services worldwide in a wide range of business areas with a focus on IP, including Gashapon (capsule toy), card games, toys, sweets, plastic models, figures, and Ichibankuji (character lottery).
Entertainment Unit
Aiming to connect with people around the world through IP, this unit consists of the Toy and Hobby Business, which is engaged in manufacturing, and the Digital Business, which is in charge of the production of game and network content.Amusement Unit
This unit is in charge of the planning and operation of amusement facilities such as namco and Bandai Namco Cross Store, as well as the planning, development, production, and sales of amusement devices.IP Production Unit
This unit is in charge of the planning, production, and management of animation and music content such as the Gundam Series and the Love Live Series, as well as the management of live events.Toy and Hobby Business
This division consists of 11 domestic companies and 15 overseas companies from our group. It is in charge of the planning, development, manufacturing, and sales activities that allow us to deliver a wide variety of IP-related products and services to customers around the world.Digital Business
This division is in charge of planning, development, and sales for network content and console games such as Tekken, Elden Ring, and Dokkan Battle.BANDAI
Under the slogan, "The Happy Moment Creator", the company aims to connect with fans around the world through products and services geared toward children and their parents in a wide range of business areas, including capsule toys, toys, sweets and other food, cards, apparel, and daily necessities.BANDAI SPIRITS
Under the slogan, "The Global Leader in Hobby Entertainment," the company aims to expand its business in global markets for products geared toward a mature fan base and connect with fans around the world through plastic models, figures and robots, character lottery, and amusement prizes.
Bandai Namco Holdings Inc.
Entertainment Unit
Aiming to connect with people around the world through IP, this unit consists of the Toy and Hobby Business, which is engaged in manufacturing, and the Digital Business, which is in charge of the production of game and network content.
This unit is in charge of the planning and operation of amusement facilities such as namco and Bandai Namco Cross Store, as well as the planning, development, production, and sales of amusement devices.
This unit is in charge of the planning, production, and management of animation and music content such as the Gundam Series and the Love Live Series, as well as the management of live events.
Toy and Hobby Business
This division consists of 11 domestic companies and 15 overseas companies from our group. It is in charge of the planning, development, manufacturing, and sales activities that allow us to deliver a wide variety of IP-related products and services to customers around the world.
This division is in charge of planning, development, and sales for network content and console games such as Tekken, Elden Ring, and Dokkan Battle.
Under the slogan, "The Happy Moment Creator", the company aims to connect with fans around the world through products and services geared toward children and their parents in a wide range of business areas, including capsule toys, toys, sweets and other food, cards, apparel, and daily necessities.
Under the slogan, "The Global Leader in Hobby Entertainment," the company aims to expand its business in global markets for products geared toward a mature fan base and connect with fans around the world through plastic models, figures and robots, character lottery, and amusement prizes.
MegaHouse Corporation
Sales of special amusement prizes, etc.
SUN-STAR STATIONERY CO., LTD.
Planning, development, production, and sales of character stationery, fancy stationery, schoolchildren’s stationery, creative stationery, premium stationery, and other sundries
HEART CORPORATION
Planning, production, processing, and wholesale sales of seasonal special event candy and candy toys
PLEX CO., LTD.
Character design; product design, planning, and sales
Bandai Namco Craft Inc.
Planning, development, and manufacturing of toys, plastic models, medical equipment, pachinko and pachislot machines, electronic-related equipment, etc.; contract operations for various types of inspecting and testing (ISO 17025-accredited testing organization)
Bandai Namco Prize Marketing Inc.
Sales of prizes, etc., for amusement facilities
Bandai Namco Nui Inc.
Planning, development, production, and sales of stuffed toys, textile products, fabric toys, sundries, and other products
ARTPRESTO Co., Ltd.
Planning, design, and printing (packages, catalogs, posters, cards); website production, event planning, and administration
Charaken CO., LTD.
Development and promotion of ""The Bears' School"" and ""Keep IT UP, LULU & LOLO!"" characters from popular Japanese picture books
Bandai Namco Toys & Collectibles America Inc.
Sales and promotion of toys, collectible figures, and other products geared toward young adults in the Americas, as well as event sales, e-commerce operations, etc.
BANDAI S.A.S.
Sales of toys and related products in France
BANDAI UK LTD.
Sales of toys and related products in the U.K.
BANDAI ESPAÑA S.A.
Sales of toys and related products in Spain
Bandai Namco Entertainment (Shanghai) Co., Ltd.
Planning, management, and production of network content; planning, development, manufacture, and sales of toys, capsule toys, cards, toys packaged with food products, plastic models, and prizes; and manufacture and sales of toys and other products marketed in China
Bandai Namco Asia Co., Ltd.
Procurement, sales, import, and export of toys and other products in Asia
BANDAI (SHENZHEN) CO., LTD.
Provision of production guidance, development support, quality control, and other services to cooperating factories, as well as quality inspections, factory audits, and similar services
Bandai Namco Korea Co., Ltd.
Planning and sales of toys and related products in South Korea
Bandai Namco (Thailand) Co., Ltd.
Manufacture of Super Sentai Series robot toys, molds, etc.
Bandai Namco Philippines Inc
Manufacture of toys (mainly capsule toys, figures, and low-priced products), capsule vending machines, etc.
Bandai Namco Trading (HK) Ltd.
Procurement management for amusement prizes, Ichiban Kuji products offered at convenience stores, and products sold overseas
BANDAI CORPORACION MEXICO, S.A. de C.V.
Sales of toys and related products in Mexico
ARTPRESTO VIETNAM CO., LTD
A paper packaging project factory specializing in printing and paper processing to meet various needs related to packaging, decorative boxes, and other printed materials for companies inside and outside of the group
Bandai Namco Taiwan Co., Ltd.
Sales and promotion of toys, plastic models, collectible goods, prizes, Ichiban Kuji, toys packaged with food products, sweets, and lifestyle products in Taiwan
Bandai Namco Singapore Pte. Ltd.
Sales and marketing of toys in Oceania and Southwest Asia
BANDAI NAMCO'S PURPOSE
Our purpose is a statement describing the overarching concept that encapsulates Bandai Namco's raison d'etre in society, as well as the reasons why we engage in our particular lines of business and corporate activities.
We believe that the raison d'etre and mission of Bandai Namco is to connect with fans around the world through entertainment (fun) and deliver the fun of Bandai Namco, thereby putting smiles on the faces of people across the globe and helping them pursue happiness.
The spiritual value that entertainment connects people to people, people to society, and people to the world.
The slogan "Fun for All into the Future" expresses our desire to unite with everyone so that we can create such a future together.
CORPORATE SLOGAN
Our corporate slogan is that our corporate philosophy is summed up in one phrase.
Our slogans reflect our unwavering commitment to the challenge of discovering "moments of joy," which is something that society currently needs. We achieve this by offering a diverse range of products and services that are able to create "dreams" around the world for children and adults alike.
TOP MESSAGE
"Becoming an irreplaceable companion for fans"
"Manufacturing with spirit"
The presidents of both companies share their thoughts on the future of entertainment and craftsmanship.
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MID-TERM PLAN
Learn about the Bandai Namco Group's medium-term plan to deliver dreams, fun and inspiration to people around the world.
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STRENGTHS & STRATEGIES
Learn about the strengths, strategies, and business model of Bandai and Bandai Spirits in each of its business areas.
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